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SEO

Our SEO Add-On allows your website to be found by more of your ideal customers through Google's organic search results.

What is SEO?

SEO stands for Search Engine Optimisation and is the process of optimising a website to help improve its organic ranking in Google and other search engines.

SEO can be divided into three parts:

#1

On-page SEO

On-page SEO involves optimising the actual content on your website, including headings, text and images. This helps Google understand the page better allowing which helps give your website a boost in the SERPs.

#2

Off-page SEO

Off-page SEO includes activities that happen away from the website but can have a significant effect on your search ranking position. It involves things like backlink acquisition, directory listing and social media.

#3

Technical SEO

Technical SEO often involves digging in to the code and setup of your website to ensure that it is running quickly and provides the best user experience, both of which are key ranking signals for Google.

screenshot of google search console on macbook

How SEO can help small businesses

Simply put, SEO can help small businesses by putting their website Infront of their potential customers through Google’s organic search results. By increasing the online visibility of your website you are in tune increasing the likelihood of acquiring new customers and growing your business.

Do I need SEO?

The truth that a lot of SEO agencies won’t tell you is that not all businesses need SEO. And not all businesses will see an ROI (Return On Investment) from investing in SEO.

In order to know if your business needs SEO or not, you need to analyse your product or service and decide if it is something that people are likely to search for in Google. If the answer is ‘no’ then you don’t need SEO. An example would be a new invention of product that people don’t know exists.

If you do have a business or product that people might search online for then you need to assess whether investing in SEO will give you an ROI. Assessing this will require information about the profit you make from each sale, as well as know how much SEO would cost. You then simply work out the amount your investing against the potential return and make your decision.

Need SEO for your website? Get in touch

We only offer SEO services to businesses that we are confident we can help within their budget. If we don’t believe SEO will give you a return on investment, we will tell you and offer advice on alternative online marketing strategies.