When content marketing initially became popular, it was much simpler to generate momentum simply by writing articles on a blog or website without doing any keyword research.
It was possible to rank well in search results and get plenty of traffic by just expressing your opinions.
Search engine algorithms have developed over the years, along with content marketing. This is why the need to do keyword research before writing any content has become more important than ever.
In this article, we look at what keyword research means and some of the most important reasons you should do keyword research before writing any piece of content for your website.
When it comes to search engine optimization (SEO), what do you mean by keyword research?
Researching prominent search phrases people put into search engines like Google and incorporating them into your content so that your material ranks higher on a search engine results page is known as keyword research.
Keyword research is a critical component of every search engine optimization campaign.
Keyword research for SEO begins with picking a theme for your content that is centered on a specific collection of keywords that you want your content to rank for in search results.
Importance of Keyword Research
At this point, you should be starting to realise the importance of keyword research. Below are some additional benefits of keyword research to take into account when writing a blog post.
1. By doing keyword research, you can improve your online exposure
Investigate the thoughts and feelings of a prospective consumer.
What are they looking for and why?
When you know what your audience is looking for, you can tailor your material accordingly.
Your website’s visibility and search engine ranking will both benefit from thorough keyword research. The more your brand’s visibility, the higher you rise in the SERPs.
2. Keyword research helps you find low-competition keywords
It is crucial to know how much competition there is for a certain term. In Google Keyword Planner, the level of competition is calculated as follows:
A measure of how many advertisements were shown for a certain term in comparison with the total number of advertisements displayed throughout Google.
Depending on the area and Search Network you’ve selected, this measure is either low, medium, or high in competitiveness.
Competition levels for each keyword are determined by the number of advertisers paying for keywords, however, this gives a reasonable indicator of how much general competition exists i.e. the number of websites seeking those terms.
Keywords with medium or low competitiveness should be sought as you can rank on them much more easily.
3. It helps you map out your customer journey
The path taken by a potential customer differs depending on the industry. There may be more or fewer touchpoints for B2B customers compared to B2C purchasers when making a purchasing decision.
It is possible to investigate keywords and produce targeted content that corresponds to each step of the buyer’s journey that your prospective consumers are currently in.
High-value keyword-targeted content should be created to aid clients in their buying decision-making process.
4. It shows you which keywords aren’t attracting attention and clicks
Look, you are writing a blog to get clicks and visitors. Correct?
But, over half of Google searches don’t lead to any clickthroughs to third-party publications.
Today, Google provides users with all the information they need right on the platform.
In the past, for example, when you typed “how large is a meter?” into Google, the results page would provide a link to a website where you could get the answer.
However, when you search for that term today, Google shows the answer at the top of the page.
A large number of individuals view this response and subsequently exit the page or search for an alternative. It is unlikely that any of the results will be clicked on by them.
Hence, this results in very few clicks to your website.
Before producing a blog article or developing an online landing page that might rank for the phrase, you need to take into account another characteristic, which is called “click potential.”
With premium keyword research tools, you can observe how many individuals clicked on a result while looking for a certain phrase.
This will save you from spending time on keywords that will just bring in a trickle of traffic.
Conclusion
When it comes to keyword research, it’s not only about identifying phrases that your audience may be looking for, but rather finding excellent keywords that will have a good influence on your site’s search engine rankings.
Keyword research is necessary if you’re not seeing an increase in traffic or conversions from your keywords (use long-tail search phrases for this).
Researching keywords might be overwhelming. Despite this, keep in mind that this study will build the groundwork for the remainder of your content strategy.
There is no one-size-fits-all client base. Produce relevant material for your target market and make sure you get in front of them at the proper moment.
