How to Use the Yoast SEO Plugin to Improve Your On-page SEO

Have trouble getting on the first page of search engine results using the Yoast SEO plugin?

It’s a challenging job.  

It takes a lot of time and money to do.

Yet, we also can’t deny the fact that your website’s prominence on search engine results pages makes it simpler to increase brand recognition and boost conversion rates.  

Your articles and pages need to be optimized for search engines so they may rise in the ranks. 

And one of the best SEO tools to help you rank higher is the Yoast SEO plugin for WordPress

Yoast SEO, which has been used by more than 12 million websites, provides a wide range of tools crucial to WordPress SEO. 

What exactly does the Yoast SEO plugin do? How can you get the most out of Yoast SEO? 

To get the answers to these and other questions, continue reading: 

What is Yoast SEO Plugin? 

Yoast SEO is an all-in-one WordPress SEO solution. It helps your WordPress website and pages rank better in search engine results pages (SERPs) by improving their SEO.

Meta descriptions and page titles, along with keywords are just a few of the tools available to help your content rise to the top of search engine results pages. 

Why Use Yoast SEO? 

Before ranking websites in search engine results, search engines assess their structure and quality.

Websites that are well-structured and optimized are more likely to rise in search rankings. For this reason, it is essential to optimize your content for search engines. 

If you’re looking to get your website to appear higher in search results using WordPress, you’ll need additional tools. SEO plugins are important to improve the performance of your WordPress site because of this. 

A well-known WordPress SEO plugin, Yoast SEO, may help your site rank higher in search engine results. This plugin focuses on improving your site’s search engine optimization from the inside out by making recommendations for changes to your content. 

By doing this, you increase your website’s chances of attracting organic visitors and producing income. 

Setting up Yoast SEO for WordPress 

Here is a step-by-step instruction on how to get started with Yoast SEO.

  • Open your WordPress dashboard by logging in to your site.
  • On the left-hand menu, choose Plugins.
  • Click Add New in the upper-right corner of your screen to begin the process.
  • Using the search box, type in Yoast SEO.
  • The plugin may be installed by clicking Install Now.
  • To activate the plugin on your website, just click Activate. 

Yoast SEO has now been installed and enabled on your website successfully.

Optimizing Your On-page SEO with the Help of Yoast SEO 

Using the Yoast SEO plugin is a great way to improve your content’s SEO. However, the effects are dependent on how you utilize it. 

Let’s have a look at how to get the most out of Yoast SEO. 

1. Enter a Focused Keyword/Phrase 

You must optimize for relevant keywords to appear on the first page of search results for relevant queries. 

Let’s say a scenario in which you run a blog on Mexican food. Taco, Mexican cuisines, and other Mexican food-related queries should return in search results. 

Using Yoast SEO might make the process a lot easier for you. 

Enter the chosen keyphrase under the Focus keyphrase in the Yoast SEO box. 

2. Aim for Maximum Positioning for Your Target Keyword 

As soon as you’ve settled on a target keyword, put it into the focus keyword field. You may also use the synonyms box to add keywords that are similar to your primary keyword.

Once you’ve done so, the plugin will provide you with a traffic light system with different analysis results: 

  • If you want the website to rank highly for the term, pay attention to the elements with a red symbol.
  • For search engine optimization purposes, orange symbol items aren’t as crucial as red ones but are still an option.
  • Items with a green symbol suggest that you’ve done well and don’t need to worry about them anymore. 

3. Aim for Easier Reading

Content that is difficult to read is a turn-off for even the most eager visitors. To succeed, you’ll need to keep your readers engaged and on the page. 

The Yoast SEO algorithm identifies all the readability concerns and simplifies them for you.  

In the Yoast SEO box, you may examine the issues by accessing the Readability tab. 

4. Include a Meta Description and a Title for SEO

Adding a post’s SEO title and meta description is virtually impossible without a plugin for WordPress.

When using Yoast SEO, you can do this in a matter of seconds using the SEO tab included in the meta box itself. 

5. Add Links to Your Site 

Your website’s structure is communicated to search engines through internal links, which show the search engines which articles and pages are most significant.  

As a result, whenever you write a post, be sure to include links to relevant ones. 


Yoast SEO is a great tool for website owners who want to optimize their WordPress websites and blog articles. 

It has a wide range of features designed to improve performance. Furthermore, most of its SEO functions are preset and ready-to-use, making it easy for beginners to use. 

To get the highest possible ranking in search engine results pages, it is likely that your website will need further SEO work in addition to what Yoast SEO can provide.

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